Privacy Policy

1. Who we are

Injuries Direct is a trading style of NJS Law Limited, a company registered in England and Wales under company number 15170704.

NJS Law Limited is authorised and regulated by the Solicitors Regulation Authority (SRA Number: 8006550).

In this Privacy Policy, references to "Injuries Direct", "we", "us" and "our" refer to NJS Law Limited operating under the Injuries Direct trading style.

Our details

NJS Law Limited is the data controller responsible for personal information collected through injuriesdirect.com.

2. Relationship between Injuries Direct and NJS Law Limited

Injuries Direct is not a separate legal entity. It is a trading style of NJS Law Limited.

All personal information collected through injuriesdirect.com is received and processed by NJS Law Limited.

This includes information submitted through:

• Website enquiry forms.
• Advertising landing pages.
• Facebook and Instagram lead forms.
• Other social media advertising campaigns.
• Telephone calls.
• Emails and SMS messages.
• WhatsApp conversations.
• Website chat and automated assistants.
• Other enquiry and communication channels.

NJS Law Limited uses this information to assess potential legal claims, respond to enquiries, manage communications and provide legal services where appropriate.

Information may be stored and managed within NJS Law Limited's customer relationship management and legal case management systems.

If you submit an enquiry through Injuries Direct, you are contacting NJS Law Limited.

Any legal services subsequently agreed will be provided by NJS Law Limited, subject to the relevant client engagement arrangements.

Submitting an enquiry does not automatically create a solicitor-client relationship or constitute consent to receive promotional marketing.

3. About this Privacy Policy

This Privacy Policy explains how we collect, use, store, share and protect your personal information when you:

• Visit injuriesdirect.com.
• Submit an enquiry about an accident or injury.
• Complete an advertising lead generation form.
• Contact us by telephone, email, SMS or WhatsApp.
• Use an online chat or automated assistant.
• Book an appointment or request legal assistance.
• Interact with our advertising or marketing communications.
• Become a client of NJS Law Limited.

We process personal information in accordance with applicable UK data protection legislation, including the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations, as amended.

4. What personal information we collect

Depending on how you interact with us, we may collect the following information.

4.1 Personal and contact details

• Full name.
• Email address.
• Telephone or mobile number.
• Postal address and postcode.
• Preferred contact method.
• Information provided in correspondence.

4.2 Accident and injury information

When you enquire about a potential personal injury claim, we may collect:

• The date and location of the accident.
• The type of accident or incident.
• Details of how the accident occurred.
• Information about injuries sustained.
• Medical treatment and recovery.
• Employment information, where relevant.
• Details of other individuals or organisations involved.
• Whether you have already instructed a solicitor.
• Supporting photographs, documents or evidence.
• Other information reasonably necessary to assess your enquiry.

Some of this information may constitute special category personal data, particularly information concerning your health.

We process special category data only where we have an appropriate lawful basis and an additional legal condition, such as where processing is necessary for the establishment, exercise or defence of legal claims.

4.3 Website and technical information

When you visit injuriesdirect.com, we may collect:

• IP address.
• Device and browser information.
• Website pages visited.
• Traffic sources.
• Advertising campaign information.
• Website interactions.
• Cookie and advertising identifiers.
• Form engagement and conversion events.

Non-essential tracking technologies are subject to the consent requirements described in our Cookies & Consent Policy.

4.4 Communications information

We may collect and retain information from:

• Telephone calls.
• Emails.
• SMS messages.
• WhatsApp conversations.
• Website chat.
• Appointment booking systems.
• Automated enquiry follow-ups.

Where calls are recorded or communications are processed by automated systems, we provide appropriate information about those activities.

5. How we collect your information

We collect information directly from you when you submit an enquiry, contact us or use our website.

We may also receive information through advertising and technology platforms, including:

• Meta (Facebook and Instagram).
• Google Ads.
• TikTok, where used.
• Typeform or other online form providers.
• Telephone and messaging providers.
• Website analytics and advertising technologies.

When you submit a lead form within a third-party platform, that platform may also process your information under its own privacy policy.

We may receive information from third parties involved in a potential claim where appropriate and lawful.

6. How NJS Law Limited uses your information

Information collected through Injuries Direct is used by NJS Law Limited for the following purposes.

6.1 Assessing legal enquiries

To review the information provided, understand the circumstances of an accident and assess whether we may be able to assist with a potential claim.

6.2 Contacting you

To respond to your enquiry, request further information, arrange appointments and explain the next steps.

We may contact you by telephone, email, SMS or WhatsApp, as appropriate to your enquiry.

6.3 CRM and enquiry management

To create and manage enquiry records within NJS Law Limited's customer relationship management systems.

This helps our team monitor enquiries, coordinate follow-ups and maintain accurate records.

6.4 Providing legal services

Where NJS Law Limited agrees to act for you, we may use your information to investigate, manage and progress your legal claim.

6.5 Automated communications

We may use automated systems to send:

• Enquiry acknowledgements.
• Appointment booking links.
• Requests for additional information.
• Enquiry reminders.
• Follow-up communications.
• Links to continue a conversation through WhatsApp.

These communications are intended to support your enquiry and are separate from promotional marketing.

6.6 Website analytics and advertising

We may use website analytics and advertising measurement technologies to understand website performance, measure advertising conversions and improve our services.

Non-essential tracking is subject to applicable consent requirements.

6.7 Legal and regulatory compliance

We may process information to comply with legal obligations, professional requirements, regulatory duties and legitimate record-keeping needs.

7. Lawful bases for processing

We process personal information only where an appropriate lawful basis applies.

Purpose	Lawful basis
Responding to legal enquiries	Legitimate interests or steps requested before entering into a contract
Assessing potential claims	Legitimate interests or steps requested before entering into a contract
Providing legal services	Contract, legal obligation or legitimate interests, as applicable
Managing CRM records	Legitimate interests, contract or legal obligation, as applicable
Sending enquiry-related communications	Legitimate interests or steps requested before entering into a contract
Sending promotional marketing	Consent or legitimate interests where electronic marketing rules permit
Non-essential cookies and tracking	Consent where required
Website security	Legitimate interests or legal obligation, as applicable
Legal and regulatory compliance	Legal obligation
Handling disputes and complaints	Legitimate interests or legal obligation, as applicable

Where we rely on legitimate interests, we consider the necessity of processing and balance our interests against your rights and freedoms.

Where we rely on consent, you may withdraw it at any time.

Special category information, including health information, is processed only where an additional condition under applicable data protection legislation is satisfied.

8. Digital advertising and lead generation

Injuries Direct may promote its services through digital advertising platforms, including Meta, Google and TikTok.

Our advertisements may direct you to injuriesdirect.com or allow you to submit an enquiry directly within an advertising platform.

When you submit an enquiry, the information you provide is transferred to or received by NJS Law Limited for enquiry assessment and follow-up.

We may collect information identifying which advertisement or campaign generated an enquiry.

Where lawful and subject to applicable consent requirements, we may use advertising measurement technologies to understand campaign performance.

We do not intentionally transmit confidential legal case information, medical records or detailed injury descriptions to advertising platforms for targeting purposes.

We do not intentionally use sensitive claim information to create personalised advertising audiences.

9. Cookies and website tracking

Our website may use cookies and similar technologies to support functionality, understand website usage and measure advertising performance.

These may include:

• Google Analytics 4.
• Google Ads conversion tracking.
• Meta Pixel.
• TikTok Pixel, where enabled.
• Hotjar, where enabled.
• Other website analytics and advertising technologies.

Strictly necessary cookies may operate automatically.

Analytics, advertising and other non-essential tracking technologies will only operate where the necessary consent has been obtained.

This applies to website pages concerning personal injury, serious injury and medical information.

Even where cookie consent has been provided, we must comply with the additional requirements applicable to sensitive personal information.

Further information is available in our Cookies & Consent Policy.

10. CRM, technology providers and marketing automation

Injuries Direct enquiries may be processed through systems operated or used by NJS Law Limited.

Depending on the services enabled, these may include:

• Pipedrive for CRM and enquiry management.
• Zapier for workflow automation.
• Twilio for SMS and messaging.
• CloudTalk for telephone communications.
• Typeform for online forms.
• WhatsApp for messaging.
• Other approved technology and communication providers.

For example, when you submit an enquiry, the information may be transferred into NJS Law Limited's CRM, and our team may be notified.

You may then receive an automated acknowledgement or an invitation to book an appointment.

We take appropriate steps to protect information processed through these systems and to ensure that service providers operate under suitable contractual and security arrangements.

11. Artificial intelligence and automated assistance

NJS Law Limited may use AI-assisted and automated communication technologies to support enquiries received through Injuries Direct.

These may include:

• AI-assisted telephone answering.
• Website chat.
• WhatsApp chatbots.
• Automated enquiry classification.
• Appointment booking assistance.
• Administrative follow-up.

Information provided through these services may be processed, recorded, transcribed or summarised to assist our team.

AI-generated responses are not a substitute for personalised legal advice from an appropriately qualified professional.

AI systems may support preliminary enquiry assessment, but any solely automated decision producing legal or similarly significant effects must comply with applicable data protection legislation.

Where appropriate, enquiries may be referred for human consideration.

We apply appropriate safeguards when using AI providers, including measures relating to confidentiality, security and the permitted use of personal information.

12. Marketing communications

We may provide information about our legal services, educational resources and relevant updates.

Promotional communications may be delivered through email, SMS or other permitted channels.

We will only send electronic direct marketing where we have the necessary consent or another legally permitted basis.

Submitting an enquiry does not automatically subscribe you to promotional marketing.

You may withdraw consent or object to direct marketing at any time.

You can contact injuriesdirect@njslaw.co.uk to update your marketing preferences.